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Dyana Hajar September 7, 2020 Business Plan

A good business plan communicates one’s ideas to people, communicates his mission, objectives, management approach, responsibilities and demonstrates how one’s strategy will increase profitability and performance, identifying his audience without overreacting his aims and objectives of his business plan. A business communicates in two ways- Internal communication and External communication. Internal communication includes communication of corporate vision, shared value, strategies, guiding principles and employee motivation. External communication includes branding, customer relation, marketing, advertising, media and public relations etc..

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As you write your business plan, keep in mind that your audience – whether you’re currently looking for financing or not – is likely to be a potential investor. You need to communicate to investors that your company understands its business and has thought through all the risks, challenges and opportunities involved in its industry.

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Another point to bear in mind is that you need to keep the business plan relatively simple. Don’t use fancy business jargon or clichés, since this will only cloud the important issues. In particular, if you are presenting the plan to a vendor or bank manager, you will need to keep the plan on point and free of over-fussy language and business speak. Present the facts in a concise, straightforward manner, and this will result in a plan that’s both accessible and plausible.

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However, a good business plan defines one’s target market, the class of people he intends to sell his products to, how to reach them, promote his products, in addition, defines one’s market mix- people, place, product and price. People- this defines the people involved in the promotion one’s goods and services. Product- this defines what one’s goods and services are. Place- defines the location which also includes the means of delivering the goods and services. Price- defines how much one’s products and services are worth in the market which will enable him analyze and evaluate his return on investment (ROI). A marketing and strategy tool defines one’s business strength, his weakness, his opportunities and threats. It plots a graph that helps one reduce cost while maximizing profit.

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After showcasing how your business can succeed in your specific market, it is time to illustrate a comprehensive picture of your business. Cover in detail your business including information regarding the type of business, the target market and how you can meet their needs and distinguishing factors that make your business unique.

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In simple terms a business plan helps the entrepreneur get the job done. The business plan defines the desired outcomes and outlines the steps necessary to reach them. By performing the actions dictated in the business plan, the entrepreneur is able to stay on track. It is easy to get lost in the day-to-day details of the operation as pointed out before. By reviewing the plan periodically, the business owner is reminded to schedule time to do the strategic tasks outlined in the business plan. In short, taking focused and strategic action leads the entrepreneur to success.

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